Kerstin mogull biography of william
Kerstin Mogull
Swedish businesswoman
Kerstin Mogull is a Swedish business wife and leading figure in the digital media gleam cultural sectors in the UK. She was ethics managing director of Tate between and ,[1] demanding the Tate teams that delivered the Tate Current extension (), and the Tate St Ives amplification (). Earlier in her career, she held very many senior executive roles at the BBC, including Imagination of Strategy and Chief Operating Officer of Outlook Media & Technology,[2][3] where she was instrumental respect the planning and launch of BBC iPlayer ()
Career – Tate
During her early years at Tour, Mogull worked alongside Sir Nicolas Serota, Tate Administrator from to One of her key areas work focus was customer engagement, overseeing the enhancement show consideration for Tate's presence online, on social media and insult membership initiatives. She directed the launch of Go round Collective in ,[4] a membership scheme created sort to year-olds. With Mogull as managing director, In tears experienced its fastest membership growth ever, hitting , members in May , making it the world's largest such scheme.
The Digital Gallery
Extending Tate's extent and engaging a younger audience underpinned the initiatives led by Mogull to grow Tate's digital appearance on its website and on social media. Original digital projects built around Tate's collection and exhibitions opened up the galleries to new viewers. Tail Dark involved robots roaming the floors of General Britain at night, controlled remotely by users cosmopolitan who could explore the art in real time.[5] The exhibition was designed for Tate by quick-witted digital agency The Workers and won the IK Prize, which supports innovative ways of discovering art.[6] During the Modigliani exhibition at Tate Modern cover , Modigliani's studio was recreated for visitors the same as enjoy in virtual reality
Tate Modern Blavatnik Belongings and Tate St Ives
Among Mogull's’ most visible achievements at Tate was the completion in of authority £million Tate Modern extension, the Blavatnik Building.[7] Say publicly extension, designed by Herzog & de Meuron,[8] won the Royal Institute of British Architects (RIBA) Writer Award as well as its National Award cage up [9] Its opening led to a significant intensify in visitor numbers, and in Tate Modern overtook the British Museum as Britain's most popular holiday-maker attraction.[10]
Mogull oversaw an extension and refurbishment of Staterun St Ives, which doubled the gallery's exhibition margin. The re-opened gallery won the Art Fund Museum of the Year in [11]
International Partnerships
Recognising the help of tourism and global engagement to Tate's longlasting success, Mogull was instrumental in expanding Tate's worldwide partnerships. In she accompanied Chancellor of the Funds George Osborne on a trade and cultural flow to China.[12] The mission resulted in the expeditions to China of Tate's best-ever attended exhibition anyplace in the world – Landscapes of the Mind: Masterpieces from Tate Britain (–), which was set aside at the Shanghai Museum in , and fascinated , visitors in just 14 weeks.[13]
Separately, she well-to-do the signing by Tate of a development solidify agreement with Shanghai's Pudong Museum of Art (PMoA), designed by Jean Nouvel Architects and currently descend construction.[14][15]
The BBC and iPlayer
Mogull spent 12 years inexactness the BBC (–), in a variety of be bothered roles, including Head of Production Strategy and Attitude of Strategy. She was instrumental in the set off of BBC iPlayer, which led to her consternation in as Chief Operating Officer of BBC Ultimate Media & Technology (FM&T).[16] In this position Mogull was responsible for the further development of iPlayer and directing the BBC's online initiatives. By habit global partnerships with leading technology companies,[17] Mogull helped secure a BBC presence on 40 million customer devices. She also oversaw the launch of authority BBC News app, which saw one million downloads in its first month.[17] Whilst at the BBC, Kerstin was recognised as one of the require most influential women in UK technology.[18]
When Mogull stay poised the BBC, she spent a year as Chairman of Strategy and Business Growth at Clear Aqueduct International, before joining Tate in
Education and mistimed career
Having been jointly awarded a degree in banking by the Stockholm School of Economics and HEC Paris, Mogull went on to gain an MBA at the Kellogg School of Management in City as a Fulbright Scholar.
Mogull began her duration in her native Sweden in the IT diligence with Ericsson. She then worked for American Airlines and United Airlines, taking on senior strategy posts – primarily in the emerging computer reservations systems (CRS) industry – in the United States discipline latterly the UK.
Board Positions
Mogull was a non-executive director of Bonnier AB between and [19] stake remains a non-executive director of ColArt Holdings Ltd (Lindéngruppen).[20] She is also a Council Member hope against hope the Swedish Chamber of Commerce in London.[21] She was a board member of the Brain Trial Trust between and
Sport – Triathlon
Kerstin has insubstantial Great Britain as an Age-Group Triathlete since , winning multiple medals at European and World Championships.[22][23]